About This Template
Built for two people selling one guided year to a household
Throughline is for a small practice — usually two named founders — that walks families and individuals through one big year: a move, a first house, a new baby, a parent who needs care, a career change, an estate to sort out. The buyer is a household, never a company. Every page is written to someone at a kitchen table, and the words are the ones they would use out loud.
The year bar is the whole design
The signature is a twelve-cell month bar that appears everywhere and always means the same thing. On the home page it shows the four stretches of the program tiling the calendar. On the services page it becomes a full wall chart. On every price card it shows exactly which months that tier buys — so the price ladder and the calendar are the same object, and nobody has to read a features table to work out the difference between $1,400 and $4,600.
Prices on the page, and a section about what it is not
Most practices in this space hide the price behind a call. Throughline publishes all three, states that the price is the whole price, and follows it with a deliberately unflattering block: no financial, legal, medical or therapeutic advice, no commission, no guarantee about how the year turns out, and no doing it for you. That block is the trust argument. There are no press logos, no award badges and no client organizations anywhere in the fixture.
One call to action, four times
The only conversion is a free thirty-minute intro call. The contact page publishes the four questions the call will ask and the promise to reply in two business days, and the closing band on every page says the practice will tell you if it is not right for you. If your business needs a booking calendar, a payment button or a proposal flow, this is the wrong template.
What to change first
The practice name, both founders, the four phases and their month ranges, and the three prices. The year bars are authored as twelve `spacer` cells each — recolor the cells to change which months a tier covers. Everything else is ordinary copy you can edit in the canvas.
Before you publish
Replace the practice name Ostler & Fenn in all seven places: the header brand, the footer wordmark, the footer copyright line, the one mention in the /founders lead — and then the four you cannot see in the canvas, which are the `alt` text on both founder photographs on the home page and the `ariaLabel` on the header and footer brand links
Replace both founders — Marnie Ostler and Gil Fenn. They appear in fourteen places: the two bios and the eyebrow on /founders, the two names under the home-page portraits, the FIRST PARAGRAPH ON THE SITE ('Marnie and Gil sit down with one household at a time'), the third testimonial (which names Gil inside an invented quote), the two roles ('Keeps the chart', 'Makes the calls'), the four image `alt` strings, and the two section names that label those sections in the editor outline
Swap the two founder portraits. There are only two photographs in this template and each is used TWICE — Marnie on the home page and on /founders, Gil likewise — so four image nodes, two files. Both are Unsplash placeholders
Set your real prices — $1,400, $2,600 and $4,600 — and the three tier names, lengths and month spans. The whole tier ladder exists TWICE, on the home page and on /services: that is 3 names, 3 spans, 3 lengths, 3 prices, 3 descriptions and 12 bullets per copy. Edit one and you publish a site quoting two different prices
Change the currency if you do not bill in US dollars; the prices are plain text on six nodes
Rewrite the four phases (Getting it on the table / The first three moves / The long middle / Landing it). Each phase NAME appears in three nodes and each month range in three more — the home hero chart, the home timeline rows, and the wall chart on /services
Recolor the year bars if your phases do not tile the year the way ours do — each bar is twelve `spacer` cells; a covered month uses var(--color-primary), an uncovered one var(--color-border), and the month letters above it are separate text nodes
Rewrite or delete the three testimonials on the home page — they are written specimens, not real clients, and publishing them as real quotes would be a false claim about people who do not exist
Replace the placeholder contact details: hello@ostlerandfenn.example and +1 (555) 018-2244. Both are reserved test values that go nowhere, and a visitor who spots either one stops believing the rest of the page — swap them before you publish, not after
Replace the location line in the footer: 'We sit at kitchen tables around Asheville, North Carolina, and meet by video anywhere in the US.'
Replace the capacity claim in the footer, 'Four households at a time, for as much of the year as they need', and the matching 'both of us in the room' line on the third tier — both are statements about how you actually work
Replace the example name in the contact form's first field. Its placeholder currently reads 'First and last name'; if you change it, do not use one of your own names — a founder's name as the ghost text reads as somebody else's half-finished enquiry
Rewrite the footer disclaimer to match what you actually are and are not. If you hold a license, registration or professional membership, add it here — the fixture deliberately ships none, because an invented one would be a published false claim
Check the 'What this is not' block on /services against your own practice, especially the line about taking no commission
Add your own track record. The fixture deliberately ships no 'since 2019' and no 'we have done this 40 times', because an invented figure is a false claim about a real business — but a true one is the strongest thing you can put on this site, and two readers in testing said its absence was the only reason they doubted the practice was established
Rewrite the seven FAQ answers on /services — the refund, pause and cancellation terms in them are ours, not yours
Point the intro-call form somewhere — submissions land in your Sitelas inbox — then fix the turnaround everywhere it is promised. 'Two business days' is stated in SIX nodes: the closing band on each of the three pages that has one, the form's success message, the note under the form, and step 02 on /contact. A seventh line makes a DIFFERENT promise — 'A line to us between sessions, answered within a business day' in the included list on /services — so changing one number without the other publishes two contradictory commitments
Throughline
Two named founders selling a guided, priced, year-long process to families and individuals — not to companies. Oat paper, plum ink and a citron highlighter; Bricolage Grotesque display over a Vollkorn serif body with a Space Mono ruler. The signature is a twelve-cell year bar: the same chart carries the month-by-month timeline AND the price ladder, so a visitor can see exactly which part of the year each tier buys. Four pages — Home / The year / The two of us / Contact — and one conversion, a free thirty-minute intro call. No hype, no guarantees, no logos: testimonials come from clients, prices are published, and a whole section says what the program is not. Distinct from `park` (B2B coaching, no prices), `meridian` (authority-formal, corporate buyer) and `dossier` (solo freelancer, contact-only).
Free to use · No credit card required
Key Highlights
Built For
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