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About This Template

A site for senior advisory work

Meridian is built for the solo expert selling expertise to senior leadership — fractional CFOs, fractional COOs, strategic advisors, management consultants taking high-value engagements with founders and boards. The visual register is authority-formal: Oxford navy, warm ivory, restrained typography-led layouts that feel closer to a printed monograph than a modern SaaS site.

Authority through Caslon and restraint

Libre Caslon Text carries the headlines in its natural italic display weight — the old-style serif that's printed on partnership letterhead and law-school diplomas for a hundred and fifty years. IBM Plex Sans handles body copy for a quiet, technical-but-warm pairing. Roman numerals (I. / II. / III.) segment the engagement types because the visual grammar of the senior-fee category is closer to chapter markers than feature cards.

Multi-page narrative, single conversion

Five pages — Home, Engagements, Work, About, Contact — let the prospect read down the way they would read a partner's bio book before a first meeting. Every CTA points to /contact, where the form is a discovery-call request. Distinct from Park (modernist solo consultant register) and Whitford (b2b boutique law firm). Meridian is for the individual whose name is the brand, working with companies between Series B and IPO.

Launch in 5 Steps

1

Swap your name and current title

2

Update the three engagement shapes to match your offers

3

Replace selected-outcomes with three real engagements (year, company, metric)

4

Set typical engagement-fee range to your real number

5

Connect the contact-page form to your scheduling inbox

Meridian

Authority-formal solo-expert site for fractional executives, strategic advisors, and management consultants. Oxford navy on warm ivory, italic Libre Caslon Text display + IBM Plex Sans body, restrained typography-led layouts. Multi-page (Home / Engagements / Work / About / Contact). Conversion is a discovery call. Distinct from Park (modernist solo consultant) — Meridian is monograph-feel, signature-typography, senior-fee positioning. Distinct from Whitford (b2b-firm law) — Meridian is solo, not a firm.

Free to use · No credit card required

Key Highlights

Authority-formal register — monograph feel, not SaaS
Oxford navy + camel accent on warm ivory unique to Meridian
Italic Caslon display + IBM Plex Sans body
Roman-numeral engagement markers (I. / II. / III.)
Editorial selected-outcomes block — read-down, not a grid
Inverted dark-navy final CTA
Multi-page narrative (Home / Engagements / Work / About / Contact)

Built For

Fractional CFOs, COOs, and other fractional executives
Solo strategic advisors working with founders and boards
Independent management consultants on senior-fee engagements
Transaction advisors and ex-CFO operators between full-time roles
Solo professionals selling expertise to senior leadership
#fractional cfo#fractional executive#advisor#strategic advisor#management consultant#consultant#executive#solo-expert#advisory#authority#discovery-call#professional services#senior

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