A site for senior advisory work

Meridian is built for the solo expert selling expertise to senior leadership — fractional CFOs, fractional COOs, strategic advisors, management consultants taking high-value engagements with founders and boards. The visual register is authority-formal: Oxford navy, warm ivory, restrained typography-led layouts that feel closer to a printed monograph than a modern SaaS site.

Authority through Caslon and restraint

Libre Caslon Text carries the headlines in its natural italic display weight — the old-style serif that's printed on partnership letterhead and law-school diplomas for a hundred and fifty years. IBM Plex Sans handles body copy for a quiet, technical-but-warm pairing. Roman numerals (I. / II. / III.) segment the engagement types because the visual grammar of the senior-fee category is closer to chapter markers than feature cards.

Multi-page narrative, single conversion

Five pages — Home, Engagements, Work, About, Contact — let the prospect read down the way they would read a partner's bio book before a first meeting. Every CTA points to /contact, where the form is a discovery-call request. Distinct from Park (modernist solo consultant register) and Whitford (b2b boutique law firm). Meridian is for the individual whose name is the brand, working with companies between Series B and IPO.