Reed

A website template for a hardware startup taking pre-orders before the first production run

Every other Sitelas waitlist is a SaaS or app. Reed is for a PHYSICAL product — a device you reserve or pre-order before the first run ships. The register is modernist industrial-product: cool paper-grey, ink black, one warm-amber signal, Schibsted Grotesk with a JetBrains Mono spec voice. The whole page is built to sell an object, not a subscription.

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Who Reed is for

Built for these, and tested against them.

  • Hardware startup taking pre-orders before the first production run
  • Premium consumer device (audio, e-ink, desk object) reserve list
  • Physical-product Kickstarter alternative on your own domain
  • Design-led gadget building a reservation list before manufacturing
  • Any premium physical product doing a limited first run

What’s included

Everything below ships with the template, already filled in.

Pages
1 page, written and laid out
Enquiries
A working form — messages land in your Sitelas inbox
Type
Schibsted Grotesk and Inter · light theme
Everywhere
Built and checked at phone, tablet and desktop widths
Yours to change
Every colour, word and photograph — in the editor or by asking an AI agent

About This Template

The first non-software waitlist

Three hardware-native signatures

A primitive-built device mockup carries the product without a single photograph (so it never looks like placeholder stock). A reserve counter with a scarcity progress bar ("487 of 1,000 first-run reserved") does the job a countdown does for a launch — it makes the pre-order feel real and finite. And a mono spec datasheet gives buyers the numbers a physical product is judged on. None of these belong on a software waitlist.

Newsletter-signup / reserve conversion

The page funnels to one email reservation form. Submissions land in the Sitelas inbox; swap the reserve button for a Stripe payment link if you want to take a real deposit, and add a webhook to forward reservations to your fulfillment tool.

When to pick something else

Reed is the wrong template for these. Where there is a better one, it is linked.

  • Software / SaaS / app pre-launch — try Slate, Nova, Tally, Field or Glaze
  • Live e-commerce storefront with cart + inventory
  • Local service business booking — try Riverbend or Marigold
  • Creator newsletter or content archive — try Narrative
  • Real-estate development register-interest — try Atrium

Free to use · No credit card required

  1. 1Opens in the editor with the starter content in place
  2. 2Change the words and pictures to yours
  3. 3Publish to a sitelas.com address, or your own domain

Key Highlights

Sells an object, not a subscription — the only hardware waitlist in the set
Reserve counter + scarcity bar makes a limited first run feel real
Mono spec datasheet gives buyers the numbers hardware is judged on
Primitive-built device mockup — no product photography required
Modernist industrial register, distinct from every software waitlist
Deposit-ready: swap the reserve button for a Stripe payment link
hardwarephysical-productwaitlistpre-orderreservenewsletter-signupmodernist-minimalindustrialproduct-launchsingle-pagefounder

Questions about Reed

Can I change how Reed looks?

All of it. Colours, type, spacing, photographs and every word are yours to edit — in the visual editor, or by asking an AI agent to do it for you. Nothing is locked.

Do I need to know how to code to use Reed?

No. You edit the page by clicking the thing you want to change. There is no code to write and nothing to install.

What does Reed cost?

Nothing to start, and there is no trial clock. A free site runs on a sitelas.com address; Pro is $9 a month per site when you want your own domain, analytics and more room.

Can I use my own domain?

Yes, on Pro. Point your domain at the site and SSL is issued automatically — there is no certificate to buy or renew.

Make Reed yours

It opens in the editor with every page already written. Change what you want, publish when it reads like you.

Free to use · No credit card required

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