About This Template
For founders WITH visual assets
Field is the image-led waitlist for indie founders who already have real product screenshots, lifestyle photography, or brand assets to lead with. Where slate, tally, and glaze use hand-rendered cards built from primitives (designed for pre-launch founders WITHOUT assets), Field has explicit image slots throughout — built for founders who want photography to do the heavy lifting.
Modern consumer-AI register
Warm-white surface, pacific-blue accent, Plus Jakarta Sans display, Inter body. The register reads as 'modern consumer mobile app' — distinct from tally's stark-BW fintech feel and from glaze's serif-editorial designer-tool feel. Right for photo apps, travel-planning AI, fitness, wellness, consumer-AI assistants — any product where visitors expect to see what the product LOOKS like, not just read about it.
Image swap is the load-bearing launchChecklist step
The 5 Unsplash images that ship with this fixture are placeholders. The launch checklist makes image replacement the explicit first move — without it, founders ship a template smell. With real product screenshots or lifestyle photography, the fixture transforms into a genuine product waitlist.
Launch in 9 Steps
Replace the 5 hero/step/closing Unsplash images with your real product screenshots OR brand-aligned lifestyle photography
Swap product name (Field) and one-line pitch in the hero
Replace the press strip names or remove the section if you have no real press
Update the counter numbers to your real beta-program stats
Rewrite the 3 'How it works' steps to your product's actual flow
Replace testimonial portrait images with real customer photos and edit the quotes/names/cities
Adjust privacy strip copy to your real data handling policy
Wire the waitlist form to your email tool at /dashboard/sites/<sub>/integrations
Update the founder line + city + address in the footer
Field
Image-led consumer-AI waitlist for founders WITH real visual assets. Warm-white surface, pacific-blue accent, Plus Jakarta Sans + Inter — modern lifestyle register. Eight sections: split hero with REAL Unsplash photography (designed for founder swap with real product/lifestyle images), as-seen-in strip, three-step 'How it works' band with image cards, animated counter stats, two-card testimonial pair with portrait avatars, privacy strip, FAQ accordion, dark final CTA band, footer. Conversion goal newsletter-signup. Distinct from text-led trio: SLATE / TALLY / GLAZE all use hand-rendered cards; FIELD is the image-LED variant for founders building consumer apps where lifestyle photography carries the pitch (photo apps, travel, fitness, wellness, consumer-AI).
Free to use · No credit card required
Key Highlights
Built For
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