Replace the business name Aldervane everywhere it is written: the header wordmark, the footer wordmark, the footer copyright line, the browser tab title on the home page, the first line of the About page, the words Write to Aldervane above the contact form, and the contact form's own name (Aldervane enquiry), which labels every submission in your inbox

Replace the maker's name Ines Halloran in four places: twice on the home page (the note and the signature under the pull-quote), once in the first line of the About page, and in the contact form's name placeholder

Replace the six starter items with your own titles, and delete any you do not need

Replace the Payment link on every item — the five finished sets ship https://buy.stripe.com/test_quire_<set-name>, which is a placeholder and is not a real Stripe link. Create one payment link per set in Stripe and paste it in. An item with no payment link shows no buy button at all, which is how the coming-soon set is set up

Replace the sample link on every item — the five finished sets ship https://example.com/sample.pdf, which is a placeholder and goes nowhere. An item with no sample link simply hides that row

Replace the sample-page photograph on every item with an actual page from your own file, exported as an image. These are the only pictures of a product anywhere on the site, so a stock photograph of finished artwork undoes the argument the template makes

Set the Status field on every item to Available or Coming soon, and give any Coming soon item a status note — that note is what turns on the Tell me when this one lands link

Rewrite the Extent, Format and Licence text on each item so it matches the file you actually send

Rewrite the delivery, printing and licence lines in THREE places, because they say the same thing three times: Formats / Printing / Licence under Before you buy on the shelf page, Delivery / Printing / Licence at the foot of every item page, and two of the four questions on the contact page

Replace hello@aldervane.example on the contact page and in the footer. Retyping the visible address in the canvas changes only the text — open the properties panel and change the mailto: link too, or the address will still point at the placeholder

Replace the studio photograph on the About page — it shows a person who is not you, sitting directly beside the sentence naming the maker — or delete that column

Point the Instagram link in the footer at your own profile, or delete it

Decide how the file reaches a buyer: a Stripe payment link can redirect to the download after payment, and this template tells visitors that it does

Exactly one item should have Featured set to yes. It is the one that fills the spread at the top of the home page; every other item falls into the contents list below it

If you rename the colophon labels (Sample page, The file, Extent, Format, Price), note that they appear three times over — once in the home page's featured spread, once in the shelf row template, and once on the item page

If you add or delete a section on the home page, renumber the folio numerals in the running heads — they are typed per section, not counted