For anyone selling a physical object

Counter makes no assumption about what the object is. There is no kiln, no bench, no founding year and no origin story in the demo copy — only the neutral nouns a shop actually needs: the range, in stock, made to order, lead time, delivery. Replace the business name and every sentence still reads, whether you sell bags, bike parts, prints or preserves.

The shelf label

Every item is a square image plate standing on a hairline rule, with a label row beneath it: name, availability, price. It sets as one row under the two large plates on the home page and as name-over-status-and-price under the smaller ones, and the item page carries the same availability-and-price pair under its title. The site reads as objects on labelled shelves rather than a grid of cards. There are no cards, no shadows and no rounded corners anywhere in the template — the hairline grid is the structure.

Availability is a first-class fact

Most shop templates tell a visitor what a thing is and what it costs. Counter also tells them whether they can have it, and when. `availability` and `lead_time` are fields on the product collection, so "In stock", "Made to order" and "Sold out" render in the label row on every surface. The single accent colour in the theme is spent entirely on that state and on nothing else.

Physical or downloadable

Three optional fields — `delivery_method`, `sample_url`, `licence_note` — appear on the item page only when the owner fills them, so a range that mixes posted goods with files needs one collection, not two.

No cart, on purpose

Sitelas has no basket. Each item is bought on its own page through its own Stripe payment link, which is the whole checkout. The starter items deliberately ship WITHOUT payment links: until the owner adds a real one, the buy button renders nothing on the live site and prompts for the URL in the editor, rather than showing a visitor a button that goes nowhere.