A marketing portfolio, built and run by an AI agent
A marketing portfolio is a short set of case studies that show how you think: the goal, what you did, and what happened, with numbers where you have them. Hiring managers read it to judge results, not design.
You can build one by describing your campaigns to an AI agent such as Claude. It starts from one of the templates below, gives each campaign its own page, and sends a preview link that isn't public yet. Add a new case study after each project, in one sentence.
Recommended templates
Dossier
A split-screen site for freelancers: contact details always visible, case studies and services beside them.
Axel
A split-screen portfolio: a full-bleed image beside your work, blog and a contact form with budget.
Prive
A minimal personal site for founders and creators whose name is the brand: projects, a blog and a newsletter.
Each template is an example of a website you can build with Sitelas. See every template.
What to include in a marketing portfolio
- Three to five case studies
- Each one: the goal, the channel, what you did and the result. "Cut cost per lead 38% in a quarter" is the line people remember.
- Your part, stated plainly
- Campaigns are team work. Say which part was yours, so the reader can credit you for it.
- The work itself
- Screenshots of ads, emails, landing pages and dashboards, with client details removed if they are confidential.
- How you work
- Dossier has a section on how an engagement runs; on a job hunt, use it for how you plan and measure.
- Writing
- A blog shows you can write the copy you sell. Axel and Prive have one built in.
- No experience yet?
- Run a small campaign for a friend's business, a club or yourself, and write it up honestly. A real result from a small project beats a mock-up.
Templates for a marketing portfolio
| Template | Built for | Pages |
|---|---|---|
| Dossier | A split-screen site for freelancers: contact details always visible, case studies and services beside them. | Home |
| Axel | A split-screen portfolio: a full-bleed image beside your work, blog and a contact form with budget. | Home, About, Projects, Blog, Contact |
| Prive | A minimal personal site for founders and creators whose name is the brand: projects, a blog and a newsletter. | Home, About Luke Williams, Work and Portfolio, Blog |
Build yours by asking your AI agent
- 1Connect Sitelas to Claude, ChatGPT or another AI agent that supports MCP. How to connect
- 2Ask for it in plain words: “Build my marketing portfolio with the Dossier template: I'm a performance marketer. Make a case-study page for each of these three campaigns, with the results up front.”
- 3Open the preview link it sends back, ask for changes, and publish when it reads right.
Then keep changing it from the same chat
- Rewrite the copy“Rewrite every page in a warmer, friendlier voice.”
- Change the design“Make the colours earthier and use a serif for headings.”
- Add or remove pages“Add a Pricing page and remove the Blog.”
- Rearrange sections“Move the testimonials higher and add an FAQ.”
- Swap the photos“Replace the photos with ones that fit my business.”
- Run the site“Show me this week's form messages, then publish.”
Everything here can also be done by hand in the visual editor.
Questions
What does a marketing portfolio look like?
Usually a short home page that says who you are and what you are good at, then one page per campaign with the goal, approach and results, and a way to contact you. The templates above are worked examples.
Should a marketing portfolio be a PDF or a website?
A website is easier to share and keep current, and shows you can run one. If an application asks for a file, link to the PDF wherever you already keep it, such as Google Drive or Dropbox.
Can I see who visits it?
On Pro, Sitelas counts visits per page and your agent can report them. You can also add your own Google Analytics tag.
What does it cost?
Nothing to start, with no trial clock. A free site runs on a sitelas.com address; Pro is $9 a month per site ($90 a year) for your own domain, analytics and more room.
Can I use my own domain?
Yes, on Pro. Point your domain at the site and the SSL certificate is issued and renewed for you.