Axel Creative director portfolio template
Axel is for creative directors, art directors and designers who lead with imagery. Every page splits into a full-height image on one side and your content on the other, with an availability badge right beside your headline.
Who Axel is for
Built for these, and tested against them.
- Solo creative directors and senior designers
- Freelance product / brand designers taking on bookings
- Art directors and illustrators with portfolio + writing
- Photographers who want a single-image-per-page narrative
- Solo creatives outgrowing a single-page link-in-bio
What’s included
Everything below ships with the template, already filled in.
- Pages
- 5 pages, written and laid out
- Grows with you
- 5 project entries at /projects/, 3 blog entries at /blog/ — add one and its index and detail page both update
- Enquiries
- A working form — messages land in your Sitelas inbox
- Fonts
- Inter · light theme
- Everywhere
- Built and checked at phone, tablet and desktop widths
- Yours to change
- Every colour, word and photograph — in the editor or by asking an AI agent
Build Axel by asking your AI agent
No editor required. The agent writes your copy, swaps the photos and publishes the site.
- 1Connect Sitelas to Claude, ChatGPT or another AI agent that supports MCP. How to connect
- 2Ask for it in plain words: “Build a website for a creative director using the Axel template.”
- 3Open the preview link it sends back, ask for changes, and publish when it reads right.
Then keep changing it from the same chat
- Rewrite the copy“Rewrite every page in a warmer, friendlier voice.”
- Change the design“Make the colours earthier and use a serif for headings.”
- Add or remove pages“Add a Pricing page and remove the Blog.”
- Rearrange sections“Move the testimonials higher and add an FAQ.”
- Swap the photos“Replace the photos with ones that fit my business.”
- Run the site“Show me this week's form messages, then publish.”
Everything here can also be done by hand in the visual editor.
About the Axel template
Built for creative directors and designers
Axel suits creative and art directors whose work sells itself. Each page sets a large image beside the words, so the whole site reads as one portfolio.
What's on the site
- Home with an availability badge next to your headline
- Projects, listed with year and category, each with its own page
- Blog, with a newsletter signup beside it
- About and Contact, with a form that asks for the client's budget
Keeping it current
Projects and posts are collections. Change the availability badge when you are booked up, and enquiries with a budget attached land in your Sitelas inbox.
When to pick something else
Axel is the wrong template for these. Where there is a better one, it is linked.
- Agency with multiple practitioners
- Ecommerce
- Academic CV
- Service-business with pricing tiers
Free to use · No credit card required
- 1Opens in the editor with the starter content in place
- 2Change the words and pictures to yours
- 3Publish to a sitelas.com address, or your own domain
Key Highlights
Questions about Axel
Can clients tell me their budget?
Yes. The contact form includes a budget select, and every enquiry arrives in your Sitelas inbox.
Can I add projects and posts myself?
Yes. Projects and the blog are collections, each entry with its own page.
Who is Axel for?
Axel is built for a creative director, a freelance product designer and an art director. Not built for agency with multiple practitioners.
What pages come with Axel?
5 pages, already written and laid out: Home, About, Projects, Blog and Contact. Add, rename or remove pages whenever you like.
Can Claude or ChatGPT build my site from Axel?
Yes. Connect Sitelas to your AI agent and ask for a site that uses Axel. It fills in your details, sends you a preview link, and publishes when you approve. The same chat can keep running the site afterwards.
Can I change Axel without code?
Yes. Click any text, photo or colour to change it in the visual editor, or ask your AI agent to make the change. Nothing is locked.
What does it cost?
Nothing to start, with no trial clock. A free site runs on a sitelas.com address; Pro is $16 a month per site ($160 a year) for your own domain, analytics and more room.
Can I use my own domain?
Yes, on Pro. Point your domain at the site and the SSL certificate is issued and renewed for you.
Make Axel yours
It opens in the editor with every page already written. Change what you want, publish when it reads like you.
Free to use · No credit card required
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