Axel Creative director portfolio template
Axel is for creative directors, art directors and designers who lead with imagery. Every page splits into a full-height image on one side and your content on the other, with an availability badge right beside your headline.
Who Axel is for
- Solo creative directors and senior designers
- Freelance product / brand designers taking on bookings
- Art directors and illustrators with portfolio + writing
- Photographers who want a single-image-per-page narrative
- Solo creatives outgrowing a single-page link-in-bio
What’s included
- Pages
- 5 pages, written and laid out
- Grows with you
- 5 project entries at /projects/, 3 blog entries at /blog/ — add one and its index and detail page both update
- Enquiries
- A working form — messages land in your Sitelas inbox
- Fonts
- Inter · light theme
Build Axel by asking your AI agent
- 1Connect Sitelas to Claude, ChatGPT or another AI agent that supports MCP. How to connect
- 2Ask for it in plain words: “Build my portfolio as a creative director with the Axel template: five brand projects with case studies, an about page and a contact form that asks for budget.”
- 3Open the preview link it sends back, ask for changes, and publish when it reads right.
Then keep changing it from the same chat
- Rewrite the copy“Rewrite the ‘About’ page with my details, in a warmer voice.”
- Change the design“Keep the layout, but swap Inter for another typeface and use my brand colours.”
- Add project entries“Add three project entries from these notes, each with its own page.”
- Swap the photos“Replace the photos on the ‘Projects’ page with my own.”
Everything here can also be done by hand in the visual editor.
About the Axel template
Built for creative directors and designers
Axel suits creative and art directors whose work sells itself. Each page sets a large image beside the words, so the whole site reads as one portfolio.
What's on the site
- Home with an availability badge next to your headline
- Projects, listed with year and category, each with its own page
- Blog, with a newsletter signup beside it
- About and Contact, with a form that asks for the client's budget
Keeping it current
Projects and posts are collections. Change the availability badge when you are booked up, and enquiries with a budget attached land in your Sitelas inbox.
Free to use · No credit card required
Key Highlights
Questions about Axel
Can clients tell me their budget?
Yes. The contact form includes a budget select, and every enquiry arrives in your Sitelas inbox.
Can I add projects and posts myself?
Yes. Projects and the blog are collections, each entry with its own page.
Who is Axel for?
Axel is for a creative director, art director or independent designer who works alone and sells on a handful of big projects. Each project gets its own case study page, a blog sits beside the work, and the contact form asks for a budget before you reply. A studio with a team should pick Tessel or Spire, a photographer whose site is mostly pictures should pick Loupe, and a consultant who sells on writing more than images should pick Dossier.
What pages come with Axel?
5 pages, already written and laid out: Home, About, Projects, Blog and Contact. Add, rename or remove pages whenever you like.
Can Claude or ChatGPT build my site from Axel?
Yes. Connect Sitelas to your AI agent and ask for a site that uses Axel. It fills in your details, sends you a preview link, and publishes when you approve. The same chat can keep running the site afterwards.
Can I change Axel without code?
Yes. The Inter type, all 5 pages and the project entries, every photo and every colour can be changed in the visual editor, or by asking your AI agent.
What does it cost?
Nothing to start, with no trial clock. A free site runs on a sitelas.com address; Pro is $9 a month per site ($90 a year) for your own domain, analytics and more room.
Make Axel yours
All 5 pages open in the editor already written, with 5 starter project entries. Make the words and photos yours, then publish.
Free to use · No credit card required
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