Parcel
A website template for a home builder selling a line of standard house models
Parcel is for the builder who sells the same house more than once. The pitch is not aspiration, it is arithmetic: a set specification, a from-price, and a build time in weeks, all three visible before anyone signs. So the site is built as a document rather than a brochure — every claim is a ruled line with a label on the left and a value on the right, and the type is set for that: Instrument Sans for the headlines and the figures, Source Serif 4 for the prose, Geist Mono for the data labels.
Who Parcel is for
Built for these, and tested against them.
- Builders selling a line of standard house models
- Modular and prefab home manufacturers
- Design-and-build firms with fixed-spec plans
- Spec-home developers working across a region
- Cabin, ADU and garden-room makers with set models
- Anyone selling a repeatable build at a published price
What’s included
Everything below ships with the template, already filled in.
- Pages
- 4 pages, written and laid out
- Grows with you
- 5 model entries at /models/ — add one and its index and detail page both update
- Enquiries
- A working form — messages land in your Sitelas inbox
- Type
- Instrument Sans and Source Serif 4 · light theme
- Everywhere
- Built and checked at phone, tablet and desktop widths
- Yours to change
- Every colour, word and photograph — in the editor or by asking an AI agent
About This Template
A price list, not a mood board
The double ledger
The home page's second section is two lists side by side — what the price covers, and what it does not. Most quotes leave the second list out, which is exactly why a buyer distrusts the first. Printing both, unprompted, is the whole argument, and the same structure reappears at three more scales: the comparison columns on the model index, the specification on each model page, and the build schedule on /process.
Models are content
The model line is a collection, so one row drives the home strip, the index and the model's own page at once. Each carries a from-price, a floor area, bedrooms, bathrooms, stories, a build time in weeks, an availability state that colors itself, a spec sheet and up to two gallery photographs that simply disappear when a model has none. Adding a model is adding a row.
No commerce, no calendar
The conversion is one quote-intake form: where the plot is, which model, and what you want. A builder walks the land before quoting it, so there is nothing to book and nothing to buy.
When to pick something else
Parcel is the wrong template for these. Where there is a better one, it is linked.
Free to use · No credit card required
- 1Opens in the editor with the starter content in place
- 2Change the words and pictures to yours
- 3Publish to a sitelas.com address, or your own domain
Key Highlights
Questions about Parcel
Can I change how Parcel looks?
All of it. Colours, type, spacing, photographs and every word are yours to edit — in the visual editor, or by asking an AI agent to do it for you. Nothing is locked.
Do I need to know how to code to use Parcel?
No. You edit the page by clicking the thing you want to change. There is no code to write and nothing to install.
Can I add more model entries later?
Yes — that is what the model collection is for. Adding one from the editor creates its own page at /models/ and updates the index automatically. You are not editing a list by hand.
What does Parcel cost?
Nothing to start, and there is no trial clock. A free site runs on a sitelas.com address; Pro is $9 a month per site when you want your own domain, analytics and more room.
Can I use my own domain?
Yes, on Pro. Point your domain at the site and SSL is issued automatically — there is no certificate to buy or renew.
Make Parcel yours
It opens in the editor with every page already written. Change what you want, publish when it reads like you.
Free to use · No credit card required
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